Whether as a spectator in the stadium or a visitor to the FC Bayern Museum, the Allianz Arena is a Munich institution that allows everyone to feel the Munich way of life. The Arena is in the best of company with plenty of other landmarks in the city marketed under the brand “einfach München” (simply Munich) for the touristic future of the city. The three symbols on the brand’s logo show the strengths of the city: The pretzel for pleasure, the towers of the Frauenkirche represent culture and the heart symbolises the joie de vivre and hospitality of the people of Munich. The three together depict a European metropolis at the top of all areas of culture and of the indulgence in culture and joie de vivre that visitors to Munich can enjoy during their stay.
Strong together for Munich
“One for all and all for one” is not just an important motto in sport. Cooperation between the Allianz Arena and large companies such as Munich Airport, the Munich Trade Fair, the Olympic Park, leading restaurants and hotels, representatives of the retail sector and businesses of the congress and cultural economy of the Tourismus Initiative München e.V. (TIM) means Munich is marketed as an international destination and tourism continues to be promoted in the Bavarian capital.